A story of Finnish growth and creativity

ICHA Hair & Beauty was born from Ida’s passion for beauty, braids and bold colours. She wanted to bring something to the market that didn’t exist yet – a brand that combines joy, strength and responsibility, where everyone can be themselves. The company, which started in Jyväskylä, grew quickly: Johanna soon joined to bring a strategic vision, and Essi completed the team as a master of structure, organisation and heartfelt customer service.

Today, ICHA Hair & Beauty is a fast-growing Finnish beauty company that develops its own products, trains professionals, and brings braiding culture into a new era – always with a touch of color and authentic emotion.

This summer, our products can also be found in grocery stores all over Finland ❤️

- Johanna, Ida and Essi